Rediscover the Power of Print Catalogs
The return of the J.C. Penney print catalog demonstrates that print is not nearly as dead as naysayers may have led you to believe. And, similar to what Billy Crystal’s…
Read More 
2014 – The State of Association Publishing
Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized…
Read More 
Considerations When Selecting Paper for Your Print Publication
A lot goes into a successful print publication. You need quality content to engage your audience. You need a page design that supports your content’s flow and is pleasing to…
Read More 
U.S. Postal Service Mail Distribution Update
If you engage your audience by mailing a magazine or catalog, Kerry Still, Walsworth’s Mail Services Manager, thinks you’ll be interested in a recent opinion article by Eric Katz of…
Read More 
The Role of Print in Your Integrated Content Marketing Strategy
Content marketing is frequently thought of as an online-only strategy today, so the idea of incorporating print into your integrated content marketing strategy may not seem obvious. Despite this, several…
Read More 
Print Still Works for a Successful Content Strategy
The news and magazine publishing industries can do more than breathe a sigh of relief after a stretch of tough times. They may actually want to launch a celebration. Industry…
Read More 
Increase Catalog Sales by Combining Print and Mobile
With online sales from the first quarter of 2014 topping $71.2 billion, according to the U.S. Census Bureau, do catalogs still matter? At first glance, it’s easy to assume that…
Read More 
Where to Find Creative Talent for Your Publication
Let’s say you have the greatest idea for your company’s next killer publication. You already have the artwork, layout, writing topics and other content in mind. But you still need…
Read More 
5 Reasons to Be Optimistic about Book Publishing
With the advent of digital everything, traditional book publishing may have lost some of the attention it used to command. But it certainly hasn’t lost any ground when it comes…
Read More 
10 Common Punctuation Mistakes and How to Avoid Them
Utilizing correct punctuation won’t help you make friends or boost your business, but using punctuation incorrectly will make your book, magazine or catalog copy stand out like a sore thumb.…
Read More