How to Hook Potential Customers with Funnel Marketing
Luring in customers with funnel marketing is a little like fishing. They don’t take the bait at first, but they’re curious. So you show them a little more, and they…
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Marketing to Millennials, Part 2: Tips for Publishers
In Part 1 of our Marketing to Millennials series, we described why people born in the early 1980s to the early 2000s are such an important market segment. In this…
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Marketing to Millennials, Part 1: How to Connect
Millennials — people born in the early 1980s through the early 2000s — spend $1.3 trillion a year. They currently make up the vital demographic of 18- to 35-year-olds. But they’re…
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6 Tips to Make Sure Your Writing is Really Done
Whether you’re writing an article, blog post or news release, it’s crucial to ensure your work is written in an authoritative yet approachable style. Making certain that your writing is…
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Choosing the right image to get your content seen
Choosing the right image can enhance your blog posts as much as carefully crafting your headline, sometimes even more so. Your image selection can help get your content seen because…
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Gutenberg’s Legacy and the Continued Power of Print
When German craftsman and inventor Johannes Gutenberg introduced the printing press in 1439, he opened the door to widespread access to printed books. Not only did the printing press revolutionize…
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Commas causing confusion? Tips to say what you mean.
The comma sets off words and phrases in sentences to make the language more clear, making this punctuation mark among the most valuable. Unfortunately, because it does the complex work…
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Boost Readership & Advertising Dollars with Special Publications
If you want to boost reader engagement, boost advertising revenue and build a loyal audience, consider putting out a special publication that is likely to resonate with your target audience.…
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Engage Your Audience With Audio Podcasts
You’re probably making great strides to engage your audience with great content on all the relevant social media channels, but have you considered what audio podcasts can do to support…
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How to Use A/B Testing to Improve Landing Page Performance
Are you already A/B testing your landing pages to help ensure they perform well? Or, like me, do you find the concepts of A/B testing a little abstract? Either way,…
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