Email Marketing 101
Email marketing can be an integral part of your content marketing plan, or it can be a total bust. While it has the power to generate leads and build relationships,…
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How to Maximize Ad Views within Your Magazine App
In-app ads have been hailed as the fastest-growing sector of mobile advertising, but that future could be bleak unless magazine publishers use effective strategies that entice rather than repel readers.…
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Free Adobe Photoshop Extensions for Page Designers
Would you like to quickly and inexpensively enhance your Adobe® Photoshop® toolkit? If so, these free extensions may be for you! I’m always on the lookout for tools that make…
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A Beginner’s Guide to the LinkedIn Publishing Platform
The premise behind LinkedIn’s Publishing Platform is simple: every LinkedIn professional has valuable insights to share – how to sell anything, how to lower churn rates, how to jumpstart a…
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Why Your Business Should Use Google Analytics
You may know Google Analytics as a quick way to see how many hits your website is getting on any given day, but that’s only the tip of the proverbial…
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10 Common Punctuation Mistakes and How to Avoid Them
Utilizing correct punctuation won’t help you make friends or boost your business, but using punctuation incorrectly will make your book, magazine or catalog copy stand out like a sore thumb.…
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How to Boost Customer Engagement with Multichannel Marketing
The modern consumer is all over the place: reading blogs, browsing websites, hanging out on social media platforms, searching the Internet, and emailing on their desktop or mobile devices. In…
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Writing a Successful Email
Which email do you look forward to receiving most: an email from your best friend or an email from a massive corporation? And which of those two emails do you…
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How to Use Social Media to Build Your Brand
Is your business using social media for brand building and customer engagement, or does the fear of a tweet scandal – like US Airways recent NSFW post – keep your…
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Writing Successful Pay-Per-Click Ads for Your App
Ninety-five words. That’s about the maximum length of a pay-per-click ad, including the headline, which means you better choose each and every word with care. The headline usually gets about…
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