Does the Mix of Mail in the Mailbox Play an Important Role?
Recently, a coworker of mine handed me a printed report from the United States Postal Service – Office of Inspector General. It was titled “Advertising Mail: Mail Mix Matters.” I…
Read More 
How to Get the Most Value Out of Your Digital Edition Magazine
Generating revenue through digital editions is no longer a rarity for publishers. In fact, from 2013-2018, advertising spending on digital publications grew nearly 20%. However, many magazine publishers still aren’t…
Read More 
Member Storytelling – An Association Event Engagement Booster
Your members have engaging stories. And, having members tell those stories can help make your association events more engaging too. We’ve shared how you can make connections and engage your…
Read More 
One Subscription Renewal Campaign That Worked On Me
I have always loved magazines. They’ve been a portal to the world since I was a child, and I’ve always been engaged by the medium’s physical nature. Because I’ve subscribed…
Read More 
A Closer Look at Materials Costs and Price Increases
Print customers probably recall 2018 as the year of price increase announcements. USPS announced postage rate increases. Transportation costs went up and became more challenging to procure. And prices increased…
Read More 
How Analytics Drives Future Content Today
Experiment. That seems to be the core theme of four association professionals regarding how they’re using analytics to determine future content for their online, mobile and print channels. Katie Domanowski,…
Read More 
Building the Foundation for an Effective Content Marketing Strategy
Content marketing is a brand-focused campaign designed to engage a specific target audience. This concept can grow your market and business, but too many people jump into the activities of…
Read More 
How Your Company Should Approach A Website Redesign
Your website serves many purposes. It introduces your business to potential clients, allows web-based purchases and supports current customer needs. Over time, your website may lose its effectiveness and will…
Read More 
How Associations Are Using Personal Data to Grow Membership
It doesn’t take a great leap of faith for me to bet that your association is looking for ways to grow membership. It’s also an easy bet that your association…
Read More 
How Digital Presence Assessments Impact Business Priorities
“There is no digital strategy anymore, just a strategy in a digital world.” That quote, by Antoine Lhosmot of Potentialpark Group, hits on the need for publishers to develop integrated…
Read More