Would You Benefit from a Branded Digital Storefront?
You want your publication to go to people who will read it. Companies that are demand-based have a leg up on less sophisticated competitors. That goes for automating print production…
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Our Supply Chain Has You Covered
The world is experiencing something we’ve never seen before. People have many things to worry about, but the status of your printed project doesn’t need to be one of them.…
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Print catalogs aren’t doomed, they’re the future of marketing
Have you heard the news? Young people like print catalogs! At least, so much as millennials can be called young, now that the first wave of the generation is pushing…
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How Print Magazine Publishers Can Benefit From Artificial Intelligence
The digital revolution seems like it would complicate things for print magazines. With the rise of AI – artificial intelligence or machine learning – it may have publishers second-guessing the…
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Appeal to Readers’ Desire for Privacy with Print
Despite working in an industry that originated in 1439 (or earlier by some counts), here at Walsworth we’re certainly not Luddites. We have a robust app-building program and believe that…
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How contextual marketing can win you more online and mobile subscribers and advertisers
The secret to economical and effective marketing is reaching your target market. With contextual marketing—if it’s done right—targeting responsive customers has never been more precise. So how can you, as…
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What Our Acquisition of Ripon Printers Means for You
This new decade is off to a great start for Walsworth. On Dec. 31, 2019, we purchased Ripon Printers in Ripon, Wisconsin. We made the announcement in mid-December and have…
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What Was on Your Mind in 2019? And What Does That Mean for 2020?
It’s the start of a new year – and a new decade. This is always an exciting time, with many questions about what to expect as we enter this new…
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What We’ve Noticed: The Amazon Holiday Catalog
When catalog publishers send their pieces out into the world, the obvious goal is to get their audience’s attention. So, when someone here at Walsworth gets an eye-catching piece in…
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Association Membership Trends
Professional associations provide so many benefits to their members. And yet, if an association is slow to adapt to changes, they are on borrowed time. The perennial heartburn issue of…
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