Print catalogs aren’t doomed, they’re the future of marketing
Have you heard the news? Young people like print catalogs! At least, so much as millennials can be called young, now that the first wave of the generation is pushing…
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How Print Magazine Publishers Can Benefit From Artificial Intelligence
The digital revolution seems like it would complicate things for print magazines. With the rise of AI – artificial intelligence or machine learning – it may have publishers second-guessing the…
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Appeal to Readers’ Desire for Privacy with Print
Despite working in an industry that originated in 1439 (or earlier by some counts), here at Walsworth we’re certainly not Luddites. We have a robust app-building program and believe that…
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How contextual marketing can win you more online and mobile subscribers and advertisers
The secret to economical and effective marketing is reaching your target market. With contextual marketing—if it’s done right—targeting responsive customers has never been more precise. So how can you, as…
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What Our Acquisition of Ripon Printers Means for You
This new decade is off to a great start for Walsworth. On Dec. 31, 2019, we purchased Ripon Printers in Ripon, Wisconsin. We made the announcement in mid-December and have…
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What Was on Your Mind in 2019? And What Does That Mean for 2020?
It’s the start of a new year – and a new decade. This is always an exciting time, with many questions about what to expect as we enter this new…
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What We’ve Noticed: The Amazon Holiday Catalog
When catalog publishers send their pieces out into the world, the obvious goal is to get their audience’s attention. So, when someone here at Walsworth gets an eye-catching piece in…
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Association Membership Trends
Professional associations provide so many benefits to their members. And yet, if an association is slow to adapt to changes, they are on borrowed time. The perennial heartburn issue of…
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How Associations Can Attract the Public with Keyword Research
As an association writing for the general public, there’s a special challenge to drawing traffic from non-members. How do you get people to your website who aren’t in your industry?…
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Does the Mix of Mail in the Mailbox Play an Important Role?
Recently, a coworker of mine handed me a printed report from the United States Postal Service – Office of Inspector General. It was titled “Advertising Mail: Mail Mix Matters.” I…
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