Tips for Building a Magazine Staff
If you’re thinking about publishing a magazine, you should consider following two pieces of advice: Find your niche and stick with it. Get good help. Most of what follows here…
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Walsworth’s Commitment to the Environment
At Walsworth, “Creating value for our customers, employees and communities” is a slogan we live by. Committing to our communities includes protecting those communities through environmentally responsible practices. From the…
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Connecting with Your Remote-based Customers
The pandemic drove many office workers into a remote work setting — ready or not. This force-fed change accelerated a work-from-home trend that is likely to expand, even as some…
Read More Why Our Brain Loves Paper
Touch — it’s one of the five senses that dictates how we perceive the world around us. It’s also one of the most important. Walsworth knows the importance of paper…
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QR Codes Make a Marketing Comeback
About a decade ago, quick response (QR) codes were hailed as a breakthrough for connecting the print and digital worlds. They would enable instant access to a mobile site simply…
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Best Practices for Amazing Direct Mail During COVID-19
Marketers are understandably concerned about how to approach customers in any medium during the current situation. And since the coronavirus pandemic is likely to have a long economic tail, everyone…
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Would You Benefit from a Branded Digital Storefront?
You want your publication to go to people who will read it. Companies that are demand-based have a leg up on less sophisticated competitors. That goes for automating print production…
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Our Supply Chain Has You Covered
The world is experiencing something we’ve never seen before. People have many things to worry about, but the status of your printed project doesn’t need to be one of them.…
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Print catalogs aren’t doomed, they’re the future of marketing
Have you heard the news? Young people like print catalogs! At least, so much as millennials can be called young, now that the first wave of the generation is pushing…
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How Print Magazine Publishers Can Benefit From Artificial Intelligence
The digital revolution seems like it would complicate things for print magazines. With the rise of AI – artificial intelligence or machine learning – it may have publishers second-guessing the…
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