Soothing the Impact of Subscription Fatigue
There’s a subscription for everything these days. Literally everything. From Amazon Prime and HelloFresh to Netflix — not to mention its numerous competitors — most of us are juggling at…
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The Everlasting Escapism of Magazines
The pandemic-impacted previous year posed huge hurdles for almost every industry, and the magazine industry was far from immune. It would be easy to blame things on COVID-19 and leave…
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Walsworth Fully Integrates The Ovid Bell Press into Walsworth Brand
Walsworth announced the full integration of The Ovid Bell Press in Fulton, Mo., into the Walsworth brand. This integration will lead to enhanced printing capabilities and available services across all…
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Personalized Data Drive Customer Engagement and Satisfaction
“But you don’t understand me.” This customer refrain is far more common than many marketers realize. And yet, understanding your customers and creating personalized engagements are key to building loyalty,…
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Tips for Building a Magazine Staff
If you’re thinking about publishing a magazine, you should consider following two pieces of advice: Find your niche and stick with it. Get good help. Most of what follows here…
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Walsworth’s Commitment to the Environment
At Walsworth, “Creating value for our customers, employees and communities” is a slogan we live by. Committing to our communities includes protecting those communities through environmentally responsible practices. From the…
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Connecting with Your Remote-based Customers
The pandemic drove many office workers into a remote work setting — ready or not. This force-fed change accelerated a work-from-home trend that is likely to expand, even as some…
Read More Why Our Brain Loves Paper
Touch — it’s one of the five senses that dictates how we perceive the world around us. It’s also one of the most important. Walsworth knows the importance of paper…
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QR Codes Make a Marketing Comeback
About a decade ago, quick response (QR) codes were hailed as a breakthrough for connecting the print and digital worlds. They would enable instant access to a mobile site simply…
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Best Practices for Amazing Direct Mail During COVID-19
Marketers are understandably concerned about how to approach customers in any medium during the current situation. And since the coronavirus pandemic is likely to have a long economic tail, everyone…
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