Planning is Key in the Current Landscape of Paper Supply and Demand
We’ve been living in this new normal for long enough now to know the best way to combat the current challenges in the printing industry is advance planning. As with…
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How Pinterest Predicts 2022’s Not-Yet-Trending Report May Affect the Print Industry
Pinterest isn’t just for pinning ideas for your at-home coffee bar anymore. It is a social platform used by consumers from every generation as an idea catalog to plan everything…
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7 Lessons We Can Learn From the 1909 Sears, Roebuck and Co. Catalog
Browsing through a thrift store the other day, I found a reprint of the Fall 1909 Sears, Roebuck and Co. catalog. This is the famous catalog that was printed from…
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Alternative Revenue Streams for Your Magazine
It’s no secret that advertising has been a volatile revenue stream for media organizations of all kinds since the pandemic’s outset. This presented a significant challenge for many publications, especially…
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How Digital Editions and Print Magazine Can Benefit Each Other
Many people in the print industry have become concerned about how their products will fit into our increasingly digital world. We have seen organizations ignore digital or – going the…
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Text Marketing: Not Just for Flash Sales
If you own a cell phone, you’ve almost certainly received marketing text messages. Also known as SMS marketing, marketing text messages often advertise a sale or limited-time offer for consumer…
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Three Steps to Succeed with Reverse Publishing
For magazine publishers, the relationship between print and digital is the balancing act of our age. Print is an important offering that can forge strong relationships with your audience. At…
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Making A Media Kit
Does your organization maintain a media kit? If not, you may be losing out on an opportunity to boost brand awareness — and perhaps even your bottom line. A media…
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Five Considerations for Your Catalog
Every so often there are those who echo the chorus that print catalogs are dead, or at least on a fatal decline. These calls crescendo when a large company like…
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Magazine Trends in 2021 and Beyond: A Conversation with Mr. Magazine
The impact of the pandemic and shifts in consumer behavior are transforming the magazine industry. To better understand how these trends will shape the future of magazines, we reached out…
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