Business Strategy Archives | Page 2 of 11

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5 Things You Can Do to Make the Prepress Process Smoother

January 26, 2023

behind the scenes, Blog, Business Strategy, Design, Printing

5 Questions, 5 Answers with James Wamser As a Customer Education Specialist at Walsworth, I get asked plenty of questions by our clients who want to make the prepress-to-print process…

Two New Updates from the USPS You Need to Know for Your Periodicals

September 2, 2022

Vicky Dansereau

Blog, Business Strategy, day in the life, News, Postage, Mailing and Distribution

The most recent Postal Bulletin released by the USPS on Aug. 25, 2022, contains two key policy updates pertaining to Periodicals Requester Records Requirements. Effective Nov. 7, 2022, the Postal…

USPS truck driving through a road covered in snow.

USPS Announces Proposed Temporary Rate Adjustments for 2022 Peak Holiday Season

August 29, 2022

Taylor Kloth

Blog, Business Strategy, News, Postage, Mailing and Distribution, Revenue

It’s time to prepare for shipping during the holiday season – and then some. On Aug. 10, the USPS filed a notice with the Postal Regulatory Commission (PRC) regarding temporary…

Disability Representation in Publishing

July 26, 2022

Shiloh Scott

Blog, Business Strategy, Content Marketing

Happy Disability Pride Month! The origins of this celebration took root in 1990, when President George H. W. Bush signed the Americans with Disabilities Act into law on July 26.…

An illustration of a bar code that is labeled "USPS Tracking" with a red arrow pointing upward

What We Can Predict About the Next USPS Pricing Increase

July 22, 2022

Vicky Dansereau

Business Strategy, day in the life, Making It Easier, News, Postage, Mailing and Distribution, Printing

When is the next rate increase scheduled? Do you have any indication of what the percentage of increase will be? Can mailers expect as high of an increase as the…

an illustration of men and women navigating through an abstract landscape. This is a marketing illustration.

How to Respond Creatively to Shifting Consumer Behavior in the Marketplace

July 19, 2022

Taylor Kloth

Business Strategy, Content Marketing

The marketing landscape is constantly changing, with brands striving to implement the latest strategies and respond creatively as unpredictable changes in consumer behavior shift the marketplace. It is no longer…

A shot of a pair of hands holding a magazine and reading from it.

Is your business meeting the current demand for brand authenticity?

June 3, 2022

Taylor Kloth

Business Strategy, Revenue

The field of opportunities to deepen your brand message and connect more closely with your audience is expanding. The best way to connect with today’s consumer is by tapping into…

A photo of John Kelley smiling at the camera.

Making a Way for Higher Education – Walsworth Scholarship Program

May 24, 2022

Taylor Kloth

Business Strategy, Design, Social Media Insights

This year, Walsworth is commemorating its First 85 Years of excellence by celebrating “85 Ways” Walsworth locations and employees give back to their communities. From employee appreciation and civic investment…

A catalog entry for REI Co-Op Flash Hiking Gear. It shows numerous products and their prices.

Diamonds in the Rough: Embracing the Unpolished in Your Catalog

May 17, 2022

Shiloh Scott

Business Strategy, Design, Social Media Insights

One big advertising and marketing trend we’ve seen lately is the less polished content shared on digital platforms. It shouldn’t be so surprising – audiences want authenticity. It’s not new,…

A graphic illustration of the pulp and paper mill process

Planning is Key in the Current Landscape of Paper Supply and Demand

February 23, 2022

Taylor Kloth

Business Strategy, Printing, Revenue

We’ve been living in this new normal for long enough now to know the best way to combat the current challenges in the printing industry is advance planning. As with…

Business Strategy

5 Things You Can Do to Make the Prepress Process Smoother

Two New Updates from the USPS You Need to Know for Your Periodicals

USPS Announces Proposed Temporary Rate Adjustments for 2022 Peak Holiday Season

Disability Representation in Publishing

What We Can Predict About the Next USPS Pricing Increase

How to Respond Creatively to Shifting Consumer Behavior in the Marketplace

Is your business meeting the current demand for brand authenticity?

Planning is Key in the Current Landscape of Paper Supply and Demand

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