Why Safety Isn’t a Goal at Walsworth
You may be surprised to hear that providing a safe place to work isn’t a goal at Walsworth. It’s not an initiative, a priority or a strategy either. Ensuring our…
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What’s the Niche Media Conference All About?
Magazine publishers are responsible for content integrity, reader engagement and revenue generation. These aren’t easy tasks taken individually. Add them together and you have a formula for getting trapped in…
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Stop Coaching Positive Survey Responses
I have a new pet peeve. Several times in the past year I’ve been encouraged to give high or perfect scores on a survey I’m about to receive. It started…
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How to Build a Loyal Magazine Audience
The deck is stacked against the magazine industry in many ways. People can get faster, more up-to-date information using their computers or phones. They pay less for this information, and…
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Magazine Media Delivers Powerful Relationships
Last year, magazine media (print plus tablet) became a growing and preferred form of content distribution and consumption. Check out these notable facts (source: www.technologytell.com): The top 25 print magazines…
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2013 – A Better Year for Print Markets
It’s always easier to look back at a year when the review turns up mostly good news, and, as it turns out, 2013 was a pretty good year for magazine,…
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Is Paid Search Worth Your Investment?
A lot of buzz has been heard lately about whether paid search advertising makes financial sense to today’s markets. With a simple internet search on the topic, you can find…
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Key Components of a Winning Strategic Plan
If your professional experience is anything like mine, you probably find yourself spending more time on daily issues than you would like. And this pattern probably prevents you from doing…
Read More Walsworth Featured on Fox Business Network®
Walsworth is proud that our state-of-the-art capabilities were featured on a national cable TV network. The segment called Manufacturing Marvels® aired on Tuesday, Oct. 22, on The Fox Business Network®…
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Growing Ad Rates without Shrinking Revenue
Back in the day, it was a given — with every new calendar year came another ad rate increase. You could usually budget for 2% over the previous year, perhaps…
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