Reader Submissions Enhance Magazine Appeal
Collections of short features play an important role in magazines because they grab readers’ attention and give them a reason to stop flipping through pages. The reader may not have…
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Should You Create an E-newsletter? Ask These Questions
If you haven’t developed an e-newsletter to promote your publication, now is a good time to start. Branded e-newsletters can help generate new revenue streams for organizations by building a…
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Event Marketers: Keep Your Contacts Engaged and List Fresh
The contact list you have carefully crafted for your annual conference is vital. Every name on that list is potential revenue, positive outward ripples of free marketing, and attendee feedback…
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Zinger headlines that quickly engage readers
Most writers of blogs, articles or press releases are aware of the importance of starting strong. They work on a strong lead that sets up the reader for the rest…
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How to Create Your First Facebook Ad
Special Announcement: This is the third post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To…
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Prepare to move your Twitter account off its perch
The Twitter-Google deal that is expected to give tweets more prominence in Google search results means it’s time to review your integrated content marketing strategy and consider ramping up your…
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Make Connections and Engage Readers with Storytelling
Your blog is more than a mouthpiece for your business. It’s also a place to share stories – real, human experiences that can help create valuable connections with the people…
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How to Convert Facebook Fans into Prospects
Special Announcement: This is the second post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To…
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Tips for Healthier Workplace Snacks
You probably already know that snacks in the workplace don’t need to be confined to high-calorie, high-carbohydrate treats like candy, chips and donuts. But did you know that healthier snacks…
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How to Create a Free Giveaway that Facebook Fans Will Love
Special Announcement: This post is part of the How to Create Successful Facebook Ad Campaigns series – tips, techniques and strategies to grow your business with Facebook. To read all…
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