Publication Design: Navigating the Creative Landscape of 2024
Welcome to the era of design evolution! In this blog, we’ll delve into the design trends we’re seeing in 2024 so far and how they apply to publications. Be sure…
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Choosing a Printer for Your Student-Run Publication
Producing a student-run publication is hard work. While your friends are partying, enjoying road trips or just hanging out, you’re doing serious work. Like keeping a check on your college’s…
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USPS Announces Mailing Promotions for 2024
The United States Postal Service (USPS) has announced its 2024 promotions. These six USPS promotions, which were also available in 2023, are designed to incentivize marketers to use innovative technologies…
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A New View of Magazine Cost Control
Cost control is a way of life in today’s publishing environment. Yet cost-saving efforts virtually always carry an element of bad news. And the worst news stems from cuts that…
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U.S. Postal Service Proposes New Prices for 2024
The United States Postal Service (USPS) announced its next price increase, which is set to take effect on January 21, 2024. This change will affect First Class, Periodical, Standard/Marketing Mail,…
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How Book Covers Change (And Don’t)
No one would argue about the value of a well-designed book cover. As author Paul Jenkins reminds us in a 2022 Brilliantio article, “Why Book Covers Are Important,” the book’s…
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2024 USPS Mail Growth Incentive
The United States Postal Service recently approved a new program incentivizing mail owners to increase their mail volume during the 2024 calendar year. This brand-new Mail Growth Incentive program offers…
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Why You Should Onshore Your Book Production
The pandemic challenged book publishers as never before. The good news was book demand rose in many categories with people sheltering at home and seeking entertainment. The bad news was…
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How to Connect with B2B Catalog Buyers
To form a personal connection, your customers expect more than a warm welcome. They want to be understood. And you can express that through relevant products and offers that meet…
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