Vicky is Walsworth – Ripon’s Corporate Mailing Services Specialist. A veteran of 30 years in the postal industry, she is a USPS regulations expert who can help guide design and mailing best practices for postal optimization. She provides marketers and publishers with strategic consulting services on mailing options to optimize delivery and price. Vicky has also served as a USPS PCC representative for Marketing Mail and Bound Printed Matter. She has participated in MTAC Committees regarding Payment and Operational Optimization and lately Informed Delivery to aid the industry and the USPS in making decisions with our customers best interests in mind. Vicky graduated from Moraine Park Technical College where her studies included web art and marketing.
With the United States Post Office changing to bi-yearly rate increases and the drastic rise in paper costs, making the most out of your catalog mailing has become invaluable. Finding…
The United States Postal Service has announced plans to change pricing for all Market Dominant Mail Classes. This pricing needs to be approved by the Postal Regulatory Commission. The announcement…
On March 15 the USPS sent a notice via mass email regarding their decision to do away with hardcopy Address Correction Notices. Please see a copy of the email below.…
The most recent Postal Bulletin released by the USPS on Aug. 25, 2022, contains two key policy updates pertaining to Periodicals Requester Records Requirements. Effective Nov. 7, 2022, the Postal…
When is the next rate increase scheduled? Do you have any indication of what the percentage of increase will be? Can mailers expect as high of an increase as the…
On April 6, the United States Postal Service (USPS) filed a rate increase to take effect July 10, 2022. While this doesn’t come as a surprise, it does appear to…
On Monday, July 19, the Postal Regulatory Commission approved the rate increase scheduled for Aug. 29, 2021. Other than the increase that hit in January, this is one of the biggest…
A co-worker once gave me a small crystal ball on a little wooden stand. We joked that I used it to predict postal estimates and how to handle mailings with…
I grew up in Wisconsin. I’ve lived here all my life. When I was a kid, my dad and I would stand outside and watch for tornados. It was not the smartest…
I am privileged in my role with Walsworth to participate in the U.S. Postal Service’s Areas Inspiring Mail meetings. These gatherings are held with participants from the USPS and individuals from the mailing…