Postage Rate Update: Cuts Set For April 10
What’s Happening?During the past few weeks, much has been written about postage rates decreasing on April 10, 2016. You may recall that the last postage rate increase in January 2014…
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How Boomerang Can Step Up Your Marketing on Instagram
If your company has been taking advantage of the visual marketing power of Instagram, you should be pleased to learn about its latest offering: an app called Boomerang that loops…
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Tips for Conducting Good Interviews for Engaging Stories
One of the most important parts of writing content that engages your audience is an interview that provides the substance for the story. If you want to write something solid…
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Align with Mobile Users Through Responsive Email
Email is a crucial part of marketing, and it’s a continually changing element. In the second quarter of 2015, 67 percent of emails were accessed on mobile devices, and 80…
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How to Set the Right Tone to Reach Your Audience
What you have to say is important, but how you say it can be just as vital. Developing a distinct and consistent tone of voice can help your company stand…
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Ideas for a Fun Office Halloween Party
Have you been considering a Halloween party at your office? They can be a blast and can help build employee relationships and enhance company culture. And, Halloween parties offer a…
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How Email Fits in Your Integrated Content Marketing Strategy
Email may be the most powerful aspect of your integrated content marketing strategy. It’s a one-on-one conversation with a reader who has chosen to opt in and hear what you…
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How A/B Testing Your Email Subject Lines Results in More Opens
Are you about to send your next promotional email, but aren’t quite sure what subject line you should use to maximize your open-rate? Perhaps you’re a lifestyle publication touting your…
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The Growth of Magazine Apps | Part Four – Digital Ad Engagement
If you don’t think people pay attention to your digital magazine ads, it’s time to think again. Digital ad engagement is the fourth part of our four-part series on the…
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The Growth of Magazine Apps | Part Three – Time Well Spent
Digital magazines can get people hooked, or at least inclined to increase their reading time. This topic of time well spent is the third part of our four-part series on…
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