Shiloh Scott, Author at Walsworth

The Battle to Gain Consumer Trust in Advertising

August 16, 2017

We live in a skeptical world. Everything from science to the news generates doubt, and advertising is hardly immune to that skepticism. Consumers don’t automatically trust advertising, but that doesn’t…

Building a Mentorship Program for your Association

August 10, 2017

Shiloh Scott

associations, Blog

Your association may be missing out on a powerful tool: mentorships. Associations are meant to unite members through a common goal or interest. A mentorship program is merely the next…

Incorporating video into your B2B marketing strategy

July 26, 2017

Shiloh Scott

Blog, Content Marketing

People like watching video. Data shows that four times as many customers would rather watch a video about a product than read about it. So what does that mean for…

Create a successful print project with Walsworth’s new ebook

July 18, 2017

Shiloh Scott

Blog, Printing

Printing projects can be complicated. Many steps follow the moment an idea is first conceived. Every piece requires meticulous review. Walsworth created Keys to a Successful Print Project to help…

Keys to a successful printing project: Mailing

July 11, 2017

Shiloh Scott

Blog, Postage, Mailing and Distribution

As freshly printed books, magazines or catalogs roll off the press, it’s time to send them out into the world. That’s where mailing comes in. More than meets the eyeCustomer…

First steps toward a successful printing project

June 29, 2017

Shiloh Scott

Blog, Printing

The key to a successful print project: “Planning, planning, planning!” said Walsworth Customer Service and Pre-press Manager Julie Huffmon. Taking care at every stage will help ensure the best final…

How nonprofits can stay relevant and engaging on social media

June 22, 2017

Shiloh Scott

Blog, Content Marketing, Social Media Insights

Running your organization’s social media can be both and art and a science. You can find data on the best times to post. You can learn how to boost SEO…

Leveraging LinkedIn for Associations

June 15, 2017

Shiloh Scott

associations, Blog, Social Media Insights

Social media can be a low-cost tool for associations. The various platforms allow associations to drive membership and engage with existing members. LinkedIn has remained a place for professional interactions…

Division of American Library Association Finds Success with New Publishing App

June 7, 2017

Shiloh Scott

App Creation, associations, Blog

When it came time for Choice to facilitate a technology overhaul, building a new part was a necessary component. Choice is a publishing unit of the Association of College and…

Improve Your Social Media Strategy with Walsworth’s New eBook for Nonprofits

May 30, 2017

Shiloh Scott

Blog, Content Marketing

Social media can be a powerful marketing tool for nonprofit organizations. Walsworth has created a guide specifically aimed at nonprofits, although for-profit companies may also find value in its pages.…

Posts by Shiloh Scott

The Battle to Gain Consumer Trust in Advertising

Building a Mentorship Program for your Association

Incorporating video into your B2B marketing strategy

Create a successful print project with Walsworth’s new ebook

Keys to a successful printing project: Mailing

First steps toward a successful printing project

Division of American Library Association Finds Success with New Publishing App

Improve Your Social Media Strategy with Walsworth’s New eBook for Nonprofits

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