Sara Baysinger, Author at Walsworth

6 posts, 0

Sara Baysinger is the Pre-Production Manager at Walsworth's facility in Fulton, Missouri.

Magazine Publishers Win When Print, Mobile Website and Mobile App Coexist

April 28, 2020

In 2012, Jason Pontin wrote at MIT’s technologyreview.com that many magazine publishers believed employing a mobile app would save their product. They could reverse the devastating financial effects of free…

Custom Publishing Rises Again — How to Make It Work for Your Magazine

March 12, 2020

Sara Baysinger

Content Marketing

If you’re a magazine publisher, chances are you’re looking for new ways to give your bottom line a lift. Maybe you’re thinking about approaches to help your advertisers speak more…

How Print Magazine Publishers Can Benefit From Artificial Intelligence

February 12, 2020

Sara Baysinger

Business Strategy, Printing

The digital revolution seems like it would complicate things for print magazines. With the rise of AI – artificial intelligence or machine learning – it may have publishers second-guessing the…

How contextual marketing can win you more online and mobile subscribers and advertisers

January 21, 2020

Sara Baysinger

Business Strategy, Content Marketing

The secret to economical and effective marketing is reaching your target market. With contextual marketing—if it’s done right—targeting responsive customers has never been more precise. So how can you, as…

Why and how to help your advertisers with their marketing

December 19, 2019

Sara Baysinger

Revenue

More magazine publishers every day are discovering that advertisers want and need more from them than ads. They need the strategic thinking that only publishers have the knowledge and experience…

How to keep your mailing list clean AND save time and money

October 22, 2019

Sara Baysinger

Postage, Mailing and Distribution

In 2019, the population of the United States has reached approximately 329.5 million. About 40 million of those citizens have changed or will change their home and/or business address. That’s…

Posts by Sara Baysinger

Magazine Publishers Win When Print, Mobile Website and Mobile App Coexist

Custom Publishing Rises Again — How to Make It Work for Your Magazine

How Print Magazine Publishers Can Benefit From Artificial Intelligence

How contextual marketing can win you more online and mobile subscribers and advertisers

Why and how to help your advertisers with their marketing

How to keep your mailing list clean AND save time and money

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