James Gilligan is an Associate Copywriter for Walsworth. He enjoys words and dislikes Oxford commas. James has an M.A. from Kansas State and a B.A. from Minnesota Duluth.
Perfection is the goal for every print publication. But when it comes to catalogs, where a single error can mean lost sales, perfection is paramount. Catalogs are sales documents at…
Book publishers often view printers in terms of capacity. If the press has the right availability at the right time, there’s potential for partnership. Capacity and capability are the foremost…
Transitioning to a new printing service can be difficult, even when the benefits are clear. Even if it’s not the best business decision in the long run, the status quo…
Consistent quality coupled with quick turnarounds is often viewed as the crucial combination when it comes to magazine printing, and rightfully so. Although as a product they have everlasting value,…
Businesses spend countless hours creating and designing their print products. So, when it comes to the printing process, perfection is non-negotiable. It doesn’t matter whether it’s a B2B catalog, a…
Take it from us — printing can be complicated. Each project has its own needs and encounters its own complications throughout the printing process. Of course, hurdles of some kind…
Sailors anticipate rough weather from time-to-time. Squalls can arise out of nowhere, and some larger storms are too big to outrun. When a storm is on the horizon, sailors prepare…
There’s a subscription for everything these days. Literally everything. From Amazon Prime and HelloFresh to Netflix — not to mention its numerous competitors — most of us are juggling at…
The pandemic-impacted previous year posed huge hurdles for almost every industry, and the magazine industry was far from immune. It would be easy to blame things on COVID-19 and leave…