Investing in Print Magazine Pays Nonprofits Dividends
Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization – why it exists, what it does, who it helps…
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Engaging Your Audience: Content Tips for Magazine Publishers
When planning content for your publication, look for compelling stories that may be a little different from what you might expect to see in magazine printing and publishing. Consider how…
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How Businesses Can Get the Most with Pinterest
If you think Pinterest is just for crafts, recipes, home organization and pretty pictures, think again. Seventy million Pinterest users are creating pins and pin boards (think virtual push pins…
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Is Your Printer Making These Environmental Improvements?
Printing has a large environmental impact, both in terms of pollution and in its effect on landfills. The more we can reduce the amount of paper we use, recycle what…
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How to Harness the Power of Instagram with Reader Photos
Many magazines print favorite reader photos each month, but how many of them utilize Instagram to gather the photos? Seeking photo submissions via Instagram is one way for your publication…
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Techy Ways to Increase Productivity
Having helpful technology, from hardware to software to gadgets, there are many tech tools to help you work smarter and increase office productivity. Here are some tech tools to consider…
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Reader Submissions Enhance Magazine Appeal
Collections of short features play an important role in magazines because they grab readers’ attention and give them a reason to stop flipping through pages. The reader may not have…
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Should You Create an E-newsletter? Ask These Questions
If you haven’t developed an e-newsletter to promote your publication, now is a good time to start. Branded e-newsletters can help generate new revenue streams for organizations by building a…
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Event Marketers: Keep Your Contacts Engaged and List Fresh
The contact list you have carefully crafted for your annual conference is vital. Every name on that list is potential revenue, positive outward ripples of free marketing, and attendee feedback…
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Zinger headlines that quickly engage readers
Most writers of blogs, articles or press releases are aware of the importance of starting strong. They work on a strong lead that sets up the reader for the rest…
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