Find the Best Social Media Channel for Your Audience
You already know the importance of keeping your business active on social media, where 74 percent of online adults are active, but have you figured out which social media channel…
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7 Key Ways LinkedIn Can Help Your Business Reach Your Audience
If you’re not actively using LinkedIn for your company’s marketing, you’re missing out on a huge potential audience. LinkedIn is the third-most popular social networking site behind Twitter and Facebook…
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Key Components of Successful Marketing Campaigns
Targeted social media and email connections can be powerful drivers to lead your next successful marketing campaign. While people may be communicating more and more through text messages and social…
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How to Spark Interest With Effective Blogging
Maintaining a blog is still the best inbound marketing strategy for your company. Effective blogging attracts interest in your business or organization, promotes your brand and drives traffic to your…
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How to Increase Event Engagement with Live Tweeting
Live-tweeting, whether done from the Academy Awards, a college hockey game or a conference, ensures that event news is timely and capitalizes on the energy of what’s happening. Live tweets…
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10 eCommerce Best Practices That Will Boost Your Sales
Are your online sales increasing your bottom line? Are you using eCommerce solutions that position your company as a robust marketplace where shoppers can get merchandise that fills a need,…
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How to Hook Potential Customers with Funnel Marketing
Luring in customers with funnel marketing is a little like fishing. They don’t take the bait at first, but they’re curious. So you show them a little more, and they…
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Marketing to Millennials, Part 2: Tips for Publishers
In Part 1 of our Marketing to Millennials series, we described why people born in the early 1980s to the early 2000s are such an important market segment. In this…
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Marketing to Millennials, Part 1: How to Connect
Millennials — people born in the early 1980s through the early 2000s — spend $1.3 trillion a year. They currently make up the vital demographic of 18- to 35-year-olds. But they’re…
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6 Tips to Make Sure Your Writing is Really Done
Whether you’re writing an article, blog post or news release, it’s crucial to ensure your work is written in an authoritative yet approachable style. Making certain that your writing is…
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