Alex Blackwell has built his career around providing customers with helpful solutions, and formerly served as Walsworth's vice president of marketing and communications, overseeing all marketing. He began his career as a teacher in his home state of Virginia, before joining Walsworth as a sales rep.
Want an intriguing riddle for your next social event? Here it is: What do chinchillas, bats and Google searches all have in common? Answer: They all have short-tail and long-tail…
First, there was Panda. Then, there was Penguin. Now, it’s Hummingbird. Sound like a lineup for a local zoo? Nope, it’s just Google, redesigning the proprietary algorithm that defines which…
The era of social media arrived a few years ago, and it looks like it’s here to stay. According to the Harvard Business Review, nearly 80 percent of companies currently…
Walsworth is proud that our state-of-the-art capabilities were featured on a national cable TV network. The segment called Manufacturing Marvels® aired on Tuesday, Oct. 22, on The Fox Business Network®…
Creating and distributing free reports or white papers is an effective content marketing strategy that gives your business two important benefits. First, providing high-valued content that is relevant to your…
At first glance, content marketing may seem like a lot of work for an undetermined return on investment. However, companies that take the time to develop keyword lists, write blogs,…
Apps primarily allow you to deliver compelling content to readers with mobile devices, but they also provide you with real-time analysis of customer behavior and interactive advertisements. The benefits of…
If you are the type of publisher that chooses to exercise caution before adopting new technologies, you are not alone. Jumping on every new trend is not always the best…