Alex Blackwell has built his career around providing customers with helpful solutions, and formerly served as Walsworth's vice president of marketing and communications, overseeing all marketing. He began his career as a teacher in his home state of Virginia, before joining Walsworth as a sales rep.
What Is It? A Slide Out Drawer is an engaging way to make additional content unobtrusive. Readers simply tap and drag out the drawer to reveal its contents. Why Would…
What Is It? Slideshows are created to show more images or information than can be used on a printed page. A slideshow can be a series of images, text, or…
Content marketing is a must to compete in today’s online arena, but it can lose all effectiveness unless you have an organized system that lets you plan out and keep…
You may know that a company blog can be good for business, but you may be less certain about what it takes to create an effective one. Producing a high-quality…
Making the commitment to produce an app for your business is a big decision. You need to determine the frequency of distribution, content and pricing. While Walsworth can help you…
The deck is stacked against the magazine industry in many ways. People can get faster, more up-to-date information using their computers or phones. They pay less for this information, and…
Last year, magazine media (print plus tablet) became a growing and preferred form of content distribution and consumption. Check out these notable facts (source: www.technologytell.com): The top 25 print magazines…
If you are at work today, there’s probably a different feel in your office. The usual pace is being replaced by a more relaxed atmosphere. Perhaps it’s an atmosphere of…
At the end of each year, marketers reminisce about the triumphs and tribulations of the past 12 months, and then turn their attention toward predicting marketing trends for the upcoming…
A lot of buzz has been heard lately about whether paid search advertising makes financial sense to today’s markets. With a simple internet search on the topic, you can find…