How Switching to a New Printer Can Refresh Your Publication

Have you been feeling like your publication is due for an update? If the arrival of your latest print run no longer gives you that excited feeling, it might be time to consider a fresh perspective and a new printing partner.  This article will go into some of the ways switching to a new printing partner can help breathe new life into your publication, giving you a fresh product that your customers are sure to love.

Offering a Fresh Perspective

One of the biggest benefits of switching to a new printer is gaining a fresh perspective. Print Sales Representatives and Customer Service Representatives are experts in the printing industry and can offer valuable insights and suggestions to help you improve your publication. They can help you identify new opportunities to enhance your design and improve your printing process. 

A New World of Printing Options

Your new printing partner may offer additional printing options to help you create a stunning publication that stands out from the crowd. Be sure to ask about their paper, finishing and binding options so you can fully understand the range of possibilities. 

Streamlined Mailing Solutions

Your new printing partner may give you a leg up on distribution. An expert printing company will likely have access to mail solutions like CoMailing, CoMingling, dropshipping and more. Plus, depending on their location, they may be able to get your publication to its readers’ doors faster and with lower overall shipping costs.

Maximizing Your Budget

With a fresh perspective and a different set of printing options, your new printer may be able to help you find new ways to save on printing costs and maximize your budget. For example, when Sophia Institute Press approached Walsworth with their idea for a brand-new monthly publication, we were able to utilize specialty printing equipment at our Ripon, Wisconsin, printing facility to realize their vision while also helping them save. 

Additional Tips for Refreshing Your Publication

In addition to switching to a new printer, here are a few other tips for refreshing your publication:

• Update your design: A fresh new design can help your publication look more modern and appealing.
• Refresh your content: Keep your content fresh and relevant by introducing new sections or features.
• Engage your audience: Use social media, direct mail campaigns or even in-person events to further connect with your readers and grow your community.

The Walsworth Difference

Walsworth is committed to providing exceptional printing services and customer support. With a long history of excellence and a focus on innovation, Walsworth can help you achieve your publishing goals. By partnering with Walsworth, you can:

• Gain a fresh perspective: Our experienced team can offer valuable insights and suggestions to help you give your publication a new look and feel.
• Access a wide range of printing options: Choose from multiple printing methods, paper options, coatings and binding types to create a truly unique publication.
• Explore digital editions: Expand your publication to offer digital editions for subscribers, giving them a new way to engage.

Ready to Refresh Your Publication?

If you’re ready to take your publication to the next level, don’t be afraid to make a change. Walsworth can help you breathe new life into your publication. With over 87 years of experience in the print industry, we offer unmatched expertise and commitment to quality. Plus, as a family-owned company, we strive to establish trusted partnerships with each and every customer. Contact Walsworth today to learn more about what we have to offer.

* This article was developed with assistance from Google’s PaLM 2 large language AI model.