Print in a Digital World: How it Remains Relevant
In an era where information is instantly accessible through screens, one might assume that print has become obsolete. However, the reality is the opposite – printed materials like magazines, catalogs and books continue to thrive and provide unique benefits that digital formats cannot replicate. Print remains a vital part of communication, marketing and storytelling, offering tangible and immersive experiences that keep readers engaged. In this blog, we’ll explore why print is still relevant and why it will always hold an…
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The ROI of High-Quality Printing
In today’s competitive business landscape, every investment must demonstrate its value. Print is no exception. While digital marketing and online content often dominate discussions, print continues to play a crucial role in brand recognition, customer engagement and revenue generation. For publishers and businesses alike, investing in high-quality printing is not just an expense – it’s a strategic decision with measurable returns. From increased ad revenue and sales to brand elevation and operational efficiencies, high-quality printing delivers tangible return on investment…
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Tips for Streamlining Your Print Fulfillment Process
The fulfillment process for print magazines, catalogs and books can be a complex and time-consuming task with lots of room for errors. Getting your print products into the hands of your customers in a timely manner is crucial for maintaining your brand’s image – fulfillment errors can lead to delays, errors and dissatisfied customers. This blog will give tips on how to streamline your print fulfillment process, helping you avoid errors and find ways to consistently deliver your publications on…
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What To Consider When Printing a Coffee Table Book
Coffee table books are more than just reading material; they’re conversation starters, decorative centerpieces and treasured gifts. Often filled with stunning photography, captivating artwork or unique collections, these books demand a level of quality that goes beyond the average paperback. For publishers in the world of coffee table books, the printing process is the final step in capturing the essence of the work and creating a truly exceptional product. This blog will delve into the key considerations for printing a…
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USPS Proposed Changes for July 2025: What We Know So Far
The USPS has released an overview of potential changes they plan to propose with the July 2025 rate increase. While these are still proposals and subject to change, it’s important to be aware of the potential impact on your mailing strategies. Here’s a quick rundown of some key areas being considered: Marketing Mail: Big changes are on the horizon, including the elimination of automation basic carrier route letter rates and the creation of a “Heavy Printed Matter” category for parcels.…
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Tips for Ensuring a Smooth Commercial Printing Process
For publishers, the printing process can be a complex journey with many twists and turns. With so many complicated steps in the printing process, numerous factors contribute to a successful outcome. This blog post offers valuable tips to help publishers navigate the printing process smoothly, from file preparation to choosing the right printing partner. File Preparation: The Foundation of Success A well-prepared file is the cornerstone of a successful printing project. Inaccurate files can lead to costly delays, errors and…
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